Print and Radio Advertising
Lahey Heart and Vascular Awareness Ad (appeared in the Boston Globe 2009 and won bronze category in the 2009 Cardiovascular Advertising Awards)
Lahey Heart and Vascular Awareness Ad version 2 (appeared in Newsweek 2009)
Urology Service Awareness Ad (appeared in the Wall Street Journal 2009)
CT Terry Hamlin testimonial final (worked with outside agency to identify patient story and produce print and radio spot)
Collateral and Web
South End Community Health Center Annual Report
2010 Lahey Annual Report(Served as editor as well as contributor)
Just Like Family brochure (Outside)(Inside)
The Cardiovascular Health Center for Women brochure and direct mail piece
Project Pacer brochure
Cultural Care Au Pair Direct Mail Campaign: Affordability, LifeLongFriendships, Superior Training, OnetoOnematching, and YearLongSupport.
Lahey Internal Communications Campaign
How does one get employees excited about a new business strategy? Try something creative. The GIST campaign started as a viral marketing campaign where four letters – GIST – appeared separately around the hospital, with the question: Get the GIST? Eventually the mystery was answered via GIST_Spectrum.
E-Newsletters
SolLit: A Magazine of Diverse Voices weekly newsletter
The Family Dinner Project (wrote all from 4/13 – 6/15)
Greater Boston Food Bank quarterly donor e-newsletter
Lahey Cardiovascular Health Center for Women e-newsletter Winter/Spring 2010
For a more extensive, online portfolio of work, visit www.creativehotlist.com/a_yelin
CONTACT: Amy@YelinWords.com or 617-448-0824
YelinWords 